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Klaviyo

Email and SMS built around ecommerce events, not a generic newsletter.

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Overview

Klaviyo shines when the list is a store: browse abandonment, repeat purchase, and product feeds are first-class. A free tier exists for smaller lists, then pricing tracks active profiles. It is more setup than Mailchimp if you only send a monthly essay. For a Shopify-style catalog, the extra event model is the reason teams switch.

Tags

  • email
  • ecommerce
  • sms

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